Meal Kits - a growing and lucrative market

Posted: Feb 19, 2018

In order to stand out in today’s saturated grocery sector, brands must establish unique approaches to go-to-market and be successful. One of the ways this has been achieved is through alternative meal services such as meal kits, which are becoming an increasingly disruptive force in the food industry. Meal kits have successfully filled a niche in the market and are set apart from existing, conventional food industry channels, such as supermarket retail, through their highly appealing and engaging product offering.

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