Meal Kits - a growing and lucrative market

Posted: Feb 19, 2018

In order to stand out in today’s saturated grocery sector, brands must establish unique approaches to go-to-market and be successful. One of the ways this has been achieved is through alternative meal services such as meal kits, which are becoming an increasingly disruptive force in the food industry. Meal kits have successfully filled a niche in the market and are set apart from existing, conventional food industry channels, such as supermarket retail, through their highly appealing and engaging product offering.

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Millennial purchasing behaviour

Posted: Feb 19, 2018

As the largest living generation, millennials have quickly taken on an influential role in our consumer market.

Due to various factors, such as being rich in buying power and digital influence, millennials are highly coveted targets across the globe. However, with challenging qualities such as short attention spans and higher expectations than ever before, successfully winning and keeping their loyalty is a more challenging prospect.

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