Importance of supply chain transparency to brand values

Posted: Feb 19, 2018

In terms of creating and maintaining a successful brand, companies are now required to go above and beyond in order to stand out from the crowd and to earn their customers’ trust. Customers want guaranteed quality, value and an untarnished reputation. Essentially, they want brand transparency. It’s no longer enough for consumers to simply know what they are buying, they want to know who they are buying from, exactly where the ingredients come from and how the product has been manufactured.

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