21 06

Business Education Event

Dusseldorf - 21st June

Steigenberger Hotel

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As part of the Trace One Exec Club you are invited to international Business Education events with thought-provoking speakers and the opportunity to network with your industry colleagues over lunch.

The event will be held in German, join us in Dusseldorf.


Thursday 21st June
Arrival registration and refreshments break
Plenary to commence
Denise Klug Private Label in the Age of Supermarketisation and Digitalisation
Heidi Neubert Private Labels: The new rising stars on the horizon. Really?!
Refreshment break
Gil Lang The Future of Private Label on and off Amazon
Danny McMillan Top Tips for sourcing in China, Hong Kong and Online
Drinks and 3 course seated lunch
Event close and Depart
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LZ Retailytics



FBA Specialist & Entrepreneur

Please see our suggestions for local accommodation

Steigenberger Hotel
Königsallee 1a, 40212 Düsseldorf, Germany, Onsite for the event

Breidenbacher Hotel
Theodor-Körner-Straße 1-7, 40212 Düsseldorf, Germany, 5 minute walk to the Steigenber Hotel

Please see our suggestions on how to get to the venue

Parking: Directly at the hotel

Costs: €25/day

Train: Düsseldorf main train station, Distance: 3 km

Estimated taxi fare: €15 (one way)

Airport: Düsseldorf Airport, Distance: 9.0 km

Estimated taxi fare: €25 (one way)

If you would like to become one of our industry experts and speak at one of our business education events please contact us using the form below

Denise Klug
Senior Retail Analyst
LZ Retailytics
Private Label in the Age of Supermarketisation and Digitalisation

Private label manufacturers and retailers are increasingly finding themselves confronted with new threats in the German market. The consolidation process and saturation have become more severe. At the same time, Amazon is growing exorbitantly changing retail strategies of various players and stimulating grocery e-commerce growth. Discounters and drugstores are aggressively fighting over market shares and contribute to an overall channel blurring.
These developments have a notable effect on private label architectures and marketing strategies. Popular and rapidly-evolving own brand categories have become the centre of attention experiencing more listings at price aggressive retail chains. Simultaneously, private labels have become a tool to make grocery online shops more affordable supporting a fine-tuning particularly necessary in the price-sensitive German market.
This presentation will provide an overview of the current stage of the German retail environment, give details on the two most important strategy shifts – supermarketisation of discounters and digitalisation – and elaborate new challenges on the development of private labels.

Denise Klug is a Senior Retail Analyst at LZ Retailytics covering German, Austrian, Swiss as well as Benelux grocery retail. Her fields of expertise lie in discounters, private label and health & beauty retail. Prior to her current position, she worked for five years as an analyst for Planet Retail and was head of the Modern Grocery Distribution team in the Frankfurt office. Denise speaks regularly at various international retail conferences, at internal customer events and is a frequent international media commentator on grocery and health & beauty retail issues. Prior to joining Planet Retail, Denise worked as a freelance journalist. She holds a BA in Cognitive Linguistics and is a certified foreign language correspondence clerk.


Heidi Neubert, Ipsos
Shopper Expert, Ipsos Germany
Private Labels: The new rising stars on the horizon. Really?!

Speech abstract: The image of private label is changing. Private label brands are being associated with good quality and affordable prices. In our study we depict how the design of private labels is directly linked to quality perceptions. The study also exhibits how private label brands are masked as manufacturer brands and step into niche indie brand areas. While nearly everybody buys private label brands, when it comes to the ones we love (child, pets), manufacturer brands are often preferred.


Gil Lang - Co-founder of Privatelabeljourney.de
Founder and Amazon Consultant with Commerce& (E-Commerce Agency & Laboratory)
The Future of Private Label on and off Amazon

Speech abstract: How to use branding and product development in this fast-paced world to be successful in the e-commerce world long term! Why many private label sellers will have a hard time in the future and how they can improve their business for future e-commerce business. Hands on step by step strategies that they can plug and play in their business.

Gil Lang has been responsible for purchasing in Asia and Eastern Europe for large textile companies. As a strategy and technology consultant, he advises key players in the logistics, mobile and textile industries with solutions in order to reposition themselves on the market. Gil has built up a highly focused sports brand that has been successfully positioned in the important subcategories on Amazon and has built up another brand in nutrition, on Amazon.


Danny McMillan
Amazon specialist, Entrepreneur
Global Speaker and Host of Seller Sessions: The No 1. Podcast for Advanced Amazon Sellers
Top Tips for sourcing in China, Hong Kong and Online

Speech abstract: In his presentation, Danny McMillan will share his experience and tips when dealing with suppliers at Trade Shows, and how to effectively log everything with tools. He also explores the necessity of adjusting your technique as a seller when online sourcing, as compared to face-to-face exchanges in China and Hong Kong. Danny also shares his expertise in optimising your time at the Canton Fair.

Danny comes from a 17-year-career in the music industry, having run his own labels, worked in production, worked in radio, and as an artist. He was regarded as one of the pioneers of the UK Breakbeat scene at the end of the 90s followed in the early noughties with a two-year weekly residency on the leading UK Radio station Kiss 100 FM. In 2006 Danny, along with his team and long-term business partner, developed the DM01 MIDI controller. This is where he got his taste for innovating on products, digital marketing and online business development. Taking his product, management and entrepreneurial experience together, in March 2015 Danny started honing in on Amazon FBA.