Blog

What is Foodtech?

Posted: Apr 24, 2018

At DigitalFoodLab, one of our goals is to make foodtech more well-known. To achieve this, we have worked to establish a definition classification to make it more understandable. As with any classification, it may (and should) be challenged, but it is here to help compare startups between peers in a very large ecosystem ranging from agriculture drones, insect producers to meal delivery providers.

Definition & classification 

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Private Label in the Age of Digitalisation

Posted: Apr 23, 2018

Private label manufacturers and retailers are increasingly finding themselves confronted with new threats in the German market. The consolidation process and saturation have become more severe. At the same time, Amazon is growing exorbitantly changing retail strategies of various players and stimulating grocery e-commerce growth.

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Using packaging to meet the consumer's growing ethical concerns

Posted: Apr 12, 2018

When it comes to making a purchase, factors such as appearance, taste or convenience are no longer the only things considered. Purchasing choices have become ethical and political issues.

Due to the impact that these ethical and green concerns are having on the purchasing decisions of consumers, it is therefore crucial for retailers to respond to this in order to secure and maintain their loyalty.

Packaging is an effective way for brands to address these concerns as it can help to engage, inform and reassure consumers when it comes to the supplier’s ethical practices.

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Meal Kits - a growing and lucrative market

Posted: Feb 19, 2018

In order to stand out in today’s saturated grocery sector, brands must establish unique approaches to go-to-market and be successful. One of the ways this has been achieved is through alternative meal services such as meal kits, which are becoming an increasingly disruptive force in the food industry. Meal kits have successfully filled a niche in the market and are set apart from existing, conventional food industry channels, such as supermarket retail, through their highly appealing and engaging product offering.

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Millennial purchasing behaviour

Posted: Feb 19, 2018

As the largest living generation, millennials have quickly taken on an influential role in our consumer market.

Due to various factors, such as being rich in buying power and digital influence, millennials are highly coveted targets across the globe. However, with challenging qualities such as short attention spans and higher expectations than ever before, successfully winning and keeping their loyalty is a more challenging prospect.

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How Industry Insight Helps Brand Managers to Innovate

Posted: Feb 19, 2018

Importance of industry insight-achieving differentiation

Alongside the likes of the fashion industry, the FMCG industry is seemingly one of the fastest-moving and the most susceptible to changing trends. In today’s overcrowded market, brands are required to showcase significant points of differentiation in order to stand out.

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Importance of supply chain transparency to brand values

Posted: Feb 19, 2018

In terms of creating and maintaining a successful brand, companies are now required to go above and beyond in order to stand out from the crowd and to earn their customers’ trust. Customers want guaranteed quality, value and an untarnished reputation. Essentially, they want brand transparency. It’s no longer enough for consumers to simply know what they are buying, they want to know who they are buying from, exactly where the ingredients come from and how the product has been manufactured.

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12 Truths About Private Label Success

Posted: Jan 18, 2018

In the private label industry, retailers and suppliers endure intense competition, economic uncertainty, and changing consumer behavior. Trace One Surveyed 133 retailers and private label suppliers across 16 countries spanning North America and Europe to give insight in to how companies can stay ahead of the game.

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