Blog

How to build and maintain consumer trust in Private Label

Posted: Jul 06, 2018

Private Label products have come a long way in recent years. Once perceived as cheap and basic compared to the national brands on offer, consumers are now recognizing that Private Labels are actually a worthwhile purchase. This was evidenced in a recent study undertaken by Nielsen [1], which revealed that the Private Label market share has climbed to an all time high in nine European countries.

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Meeting the consumer's needs through product packaging

Posted: Jun 26, 2018

Packaging has evolved remarkably in the last few decades and is now a complex and specialized technology in itself. Increasingly, a product’s packaging has become an integral part of delivering a brand’s voice, values and personality, in addition to playing a pivotal role in quality perception.

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How retailers are expanding on their plant-based credentials due to the rise in veganism

Posted: Jun 05, 2018

Unless you’ve been living under a rock, you’ll know that the veganism trend is becoming highly prevalent across the globe. Growing numbers of consumers are mindfully opting to reduce their meat consumption and are turning to vegan products instead. According to forecasts by Allied Market Research, the global meat alternative market will reach a massive $5.2 billion by 2020[1] and has even been referred to as the biggest lifestyle movement of the 21st century.

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Retail Success - the Importance of In-store Experiences

Posted: May 25, 2018

Experiential marketing is by no means a new phenomenon, however, with the rise of e-commerce it has evolved quite significantly in recent years. Consumers have increasingly high expectations when it comes to their shopping experiences, which has consequently resulted in the experience ‘bar’ being set very high for retailers and brands. It is therefore not surprising that brands and retailers who fail to meet these high expectations will almost certainly fall behind.

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Matthieu Vincent - What is Foodtech?

Posted: Apr 24, 2018

We invited Matthieu Vincent, cofounder of DigitalFoodLab to explain what FoodTech does as an introduction to his presentation at our Paris Business Education Event on June 6th. This is what he said...

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Denise Klug - Private Label in the Age of Digitalisation

Posted: Apr 23, 2018

Private label manufacturers and retailers are increasingly finding themselves confronted with new threats in the German market. The consolidation process and saturation have become more severe. At the same time, Amazon is growing exorbitantly changing retail strategies of various players and stimulating grocery e-commerce growth.

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Using packaging to meet the consumer's growing ethical concerns

Posted: Apr 12, 2018

When it comes to making a purchase, factors such as appearance, taste or convenience are no longer the only things considered. Purchasing choices have become ethical and political issues.

Due to the impact that these ethical and green concerns are having on the purchasing decisions of consumers, it is therefore crucial for retailers to respond to this in order to secure and maintain their loyalty.

Packaging is an effective way for brands to address these concerns as it can help to engage, inform and reassure consumers when it comes to the supplier’s ethical practices.

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Meal Kits - a growing and lucrative market

Posted: Feb 19, 2018

In order to stand out in today’s saturated grocery sector, brands must establish unique approaches to go-to-market and be successful. One of the ways this has been achieved is through alternative meal services such as meal kits, which are becoming an increasingly disruptive force in the food industry. Meal kits have successfully filled a niche in the market and are set apart from existing, conventional food industry channels, such as supermarket retail, through their highly appealing and engaging product offering.

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