About

Founded in 2001, Trace One powers the world’s largest collaborative network for Private Label Management with more than 20,000 companies in 100 countries developing over $300B in products annually. Trace One provides a network for trusted business partners to collaborate in the development of unique, healthy and responsible Private Label products.

Through the success of the network, Trace One recognizes the importance and benefit of communication and collaboration to meet the challenges of the industry. Changing consumer demands and the complexities of legislation make the sharing of knowledge and gaining of new insight within the Private Label industry essential to ensure Private Label growth. Trace One has established the Exec Club to help facilitate this.

Latest whitepaper

The line between Private Label and National Brands is blurring. Traditionally, National Brands and Private Labels were very distinct, both in the minds of the retailer and consumer. Yet nowadays both National Brands and Private Labels have to fight it out on a shifting battlefield where the consumer is king. The notion of brand loyalty is changing...

Latest blog

Whilst browsing around the vast choice of delicious food options in today’s supermarkets, it’s probably fair to say that most of us don’t think about where the food has come from and how it got to the store.

A few generations ago, exotic foods like avocados and mangos for example, hadn’t even been heard of let alone winning a space in our...