Bringing thought leaders together to shape the future of Private Label

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Join in the conversation and be part of the future of Private Label by becoming a member of the Trace One Exec Club. With an exclusive invite to business education events with inspiring thought-leaders and the opportunity to attend networking lunches across Europe and the US, you’ll also have access to the latest industry whitepapers and articles to help inform and shape your decisions.

Be at the forefront of the industry, learning, sharing and collaborating with your peers and associates to help shape the future of Private Label.

17
09

Drinks Reception

Kimpton Tryon Park Hotel

05
10

Networking Event

DSTAGE

17
10

Networking Event

Venue to be confirmed

Latest article

Collaboration – The route to private label success
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Collaboration – The route to private label success

The beauty of Private Label is that it allows food retailers the freedom to develop their own offerings based on a deep understanding of their customers. It provides a point of differentiation and gives consumers greater choice. Where a national brand makes industrial-sized decisions based on driving millions of units, Private Label can deliver a more nuanced experience influenced by a specific geography or customer demographic.

A vital component of Private Label success is the quality of collaboration between suppliers.  In this article, we examine how Private Label organizations can make their collaboration experience even richer.

Finding common ground

Compared to suppliers of national brands, Private Label suppliers are small organizations.  For the retailer managing a Private Label range, this could mean dealing with as many as 500 small organizations. This could be due to a very wide range of products, or because the retailer wishes to spread their risk by engaging with multiple suppliers for particularly successful ranges (i.e. Private Label cereal). This can present a communication challenge when a supplier who ‘goes deep’ on their particular product or ingredient, is working with a retailer who has to manage a breadth of relationships.

A key selling point for Private Label is the ability to create products that national brands either don’t want or don’t have the time to invest in. On the supplier side, the ideal state is to have consistency, whereas retailers want to differentiate in the market by offering innovative products that other grocery stores do not have.

A good example of this is bakery muffins.

 

 

The beauty of Private Label is that it allows food retailers the freedom to develop their own offerings based on a deep understanding of their customers. It provides a point of differentiation and gives consumers greater choice. Where a national brand makes industrial-sized decisions based on driving millions of units, Private Label can deliver...

Latest whitepaper

Food retailers are leaders – from being early to market with e-commerce to crowdsourcing new product ideas, they operate with an agility that many other industries fail to match. With the advent of GDPR we see the opportunity for food retailers to once again lead the charge.

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