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Join in the conversation and be part of the future of Private Label by becoming a member of the Trace One Exec Club. With an exclusive invite to business education events with inspiring thought-leaders and the opportunity to attend networking lunches across Europe and the US, you’ll also have access to the latest industry whitepapers and articles to help inform and shape your decisions.

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Latest article

Alexa, how can Private Label utilize voice ordering technology?
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It’s hard to ignore the presence of smart speakers nowadays. A recent poll conducted by US radio syndicator NPR and Edison research, suggests that approximately 39 million Americans now own one. This roughly translates to 16% of all Americans, a 128% increase from 2017[1]. And it’s not just in America; in the UK a YouGov poll indicated that between Q3 of 2017 and Q1 of 2018, the adoption of smart speakers doubled from 5% to 10%[2].

 

So, consumers have them in homes, but more interestingly for retailers and National Brands, OC&C Strategy Consultants have predicted that shopping via these devices will grow to $40 billon by 2022, up from $2 billion today across the US and UK markets[3]. But the same report suggested that only 39% of consumers trust in the "personalized" product selection of smart speakers and only 44% believe they offer the best value selection of products[4]. This shows the opportunity that lies ahead for the Private Labels and National Brands that are able to get the right products in front of the right customer effectively.

It’s hard to ignore the presence of smart speakers nowadays. A recent poll conducted by US radio syndicator NPR and Edison research, suggests that approximately 39 million Americans now own one. This roughly translates to 16% of all Americans, a 128% increase from 2017[1]...

Latest whitepaper

The line between Private Label and National Brands is blurring. Traditionally, National Brands and Private Labels were very distinct, both in the minds of the retailer and consumer. Yet nowadays both National Brands and Private Labels have to fight it out on a shifting battlefield where the consumer is king. The notion of brand loyalty is changing...

Latest blog

To survive in the dog-eat-dog world of retail, retailers are required to rapidly evolve and adapt to an ever-changing and competitive environment. One of the ways this has been achieved is through the introduction of private label brands.

With more consumers expressing that the balance of quality and price of private label products works...